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What It Means to Be Popular (When Everything Is Popular) (By Adam Sternbergh)

1. Select an example of popular culture: a song, film, or music video; fashion; episodic visual storytelling such as a TV show; a print or moving image advertisement; or a magazine or book. We will refer to this selection as your artifact.

2. Explain why your chosen artifact is considered popular culture by addressing the following questions:

- How do you know it is popular?

- How did the artifact first come to your attention? How did you find it, or how did it find you?

- What is it about the artifact that interests you? What is your personal connection to the artifact? What about the artifact connects you to it?

- How was the artifact created? For example, if your artifact is a song, who is the songwriter? If a film, who was the writer or director?

HR Management, Management Studies

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