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Management Studies

Question: With the explosion of mobile handsets worldwide , many marketing and advertising firms are looking at how to take advantage of the ubiquity of a communication device carried everywhere. Describe why marketers view the mobile handset as such a valuable marketing platform. What types of mobile advertising challenges do you see now and arising in the foreseeable future?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92701015

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