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Management Studies

Question: What is the difference between advertising and sponsorship? Explain what motivates a company to engage in a sponsorship opportunity rather than simply being an advertiser. As a sports marketing professional, what do you think are the most important factors in attracting quality, long-term sponsors? Support your ideas with specific reasons, facts, and examples.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92694447

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