Question what is the concept of integrated brand promotion, Ask an Expert

Management Studies

Question: What is the concept of integrated brand promotion (IBP)? How are IBP and advertising related? And how is IBP distinct from the advertising industry's prior emphasis on integrated marketing communication, or IMC? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92684173

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