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Question: What influenced you to buy?

· Identify a significant purchase you have made: either a physical product or a service. Which, if any, of the factors in Table affected your decision? Write down what you find.

· Can you identify any factors which influenced your decision that are not in the list?

· Compare your lists with other students, and try to identify which factors appear most frequently as influences on your purchases. Do they vary between goods and services?

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Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92305107

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