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Question: What Happens When A Brand Places Too Much Emphasis On A Single 'P'?

This assignment focuses on the 4Ps and how a brand can erode their market position by placing to much attention on a single P. This can result in having an imbalance among the remaining 3 Ps.

Review the Steve Jobs video and consider the 4Ps and the importance of creating an appropriate mixture of product, price, place & promotion. Then, research and identify an example of an epic fail of a brand's new product release that made an error of placing too much emphasis on a single P. Write a 2-page paper of your research and analysis. You must include a minimum of 2 cited references per page.

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Marketing Management, Management Studies

Category:- Marketing Management
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