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Question: What are the strategies that a company should use to grow its business in an emerging market? How do you establish a strong market presence in an underserved market? Discuss IKEA's strategy of establishing large shopping complexes instead of standalone shopping centers. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Marketing Management, Management Studies

  • Category:- Marketing Management
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