Question: Website Guideline 2: Display of Logo/Brand Name

Defined: The brand logo/name should be prominently displayed on every page, preferably in the same location (usually upper left corner).

General Guideline: • Logos are most effective when placed at the top left fold. Center fold is a secondary option. There is no supporting evidence to position the brand name/logo at the top right fold.

Retail Sector Analysis: 1. See Instructions in guideline 1

Analysis of Application: See Instructions in guideline 1

Overall Analysis of Application: See Instructions in guideline 1

Website Guideline 3:  Access to Homepage

Defined: Access to the homepage should be available from any page on the website.

General Guideline: • The evidence is based on professional opinion as the empirical evidence appears forthcoming.

• Based on professional opinions, it would seem that the use of three options would be optimal at this time (and subject to change as knowledge of website navigation increases among consumers), but a clickable logo is considered essential.

Retail Sector Analysis: 1. See Instructions in guideline 1

Analysis of Application: See Instructions in guideline 1

Overall Analysis of Application: See Instructions in guideline 1.

Information related to above question is enclosed below:

Attachment:- WebsiteGuideline2.rar