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Question: Wal-Mart

Wal-Mart has enjoyed success as nations largest business. From its humble beginnings to its rise as the most dominant retailer, the company has generated a number of controversies, but the bottom-line success of the retailing distribution and low cost leader pricing strategy has made Wal-Mart one of the world's largest companies. The company faces challenges from online retailers particularly Amazon and as this video shows has been fighting an image problem and wants to curtail Wal-Mart Bashing.

IS WALMART GOOD FOR AMERICA?

What impresses you about this company?

What accounts for Wal-Mart's success over the past 35+ years?

Is it a great strategy, superb strategy implementation and execution, or great leadership?

What aspects of Wal-Mart do you find unimpressive?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92703910
  • Price:- $20

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