Question: VAL MODEL ASSIGNMENT
Directions: The assignment is due on April 12, 2018, class time. It should be completed using Microsoft Word; 12 inch font, times roman; with cover page, use the same formatting from the marketing plan; no late work and do not shove it under my office door.
VALS model is an application useful in determining Values, Attitudes and Lifestyles. This activity will enable you to determine your type regarding the choices you make with regard to products and services. Therefore, you should go to the website attached in a file and complete the accompanying questionnaire. It consists of 41 questions. After completing the questionnaire, respond to the following: (This part of the assignment MUST be completed using MICROSOFT \WORD or equivalent).
(a) What is your PRIMARY VALS Type?
(b) What is your SECONDARY VALS Type?
(c) Do you agree or disagree that the Primary Vals Type is reflective or representative of you as a consumer? If so, explain. If not, why not? (Your explanation should be typed and presented in prose or an essay of more than 300 words, but less than 500 words.)
(d) Do you agree or disagree that the Secondary Vals classification represents you as a consumer? Explain your position (Your explanation should be typed and presented in prose or an essay of more than 300 words, but less than 500 words.)
II. In a 3 page Essay, integrate and use the VALS-2 MODEL to explain your attitudes and behavior when confronted with purchasing the following:
a. Electronics ( computer or iphone) one not both:
b. Clothing ( formal and every day dress)
c. Automobile
Note: The essay should be 12 in. font, without gaps and exaggerated spacing.
Information related to above question is enclosed below:
Attachment:- Resource.rar