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Question: Using Case 17 Starbucks Corporation: The new S-Curves from Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages. Strategic Management: Concepts and Cases: Competitiveness and Globalization,

1) Define and discuss Starbuck's corporate-level strategy.

2) What are the benefits and/or shortcomings of its diversified portfolio?

3) Review the scope and performance of Starbucks' international businesses.

4) What type of international strategy do you recommend for the company?

Marketing Management, Management Studies

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