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Question: Used properly, the strategy for entering a new industry can result in profits and expansion; used poorly, it can result in failure across the board, even affecting the original company. In this assignment, you will consider how these strategies can work well or poorly in various industries. Refer to each of the three primary strategies for entering new industries as you discuss the following:

• What are the industries most suited to each of these strategies, and why?

• What are the industries least suited to each of these strategies, and why?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92727179

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