Ask Marketing Management Expert

Question: Total Distribution Cost I'mao Company has been producing various Items made of plastic. It recently added a line of plain, plastic cards that other buns (such as banks and retail stores) will imprint co produce credit cards. Prom offers its customers the plastic cards in different colors. but they all sell for 540 per box of 1,000. Tom Phillips, Proto's product man-ager for this line. is considering two possible physical dismbution systems. He estimates that if Now uses air freight, transportation costs will be $7.50 a box, and its cost of carrying inventory will be 5 percent of total annual sales dollars Alternatively. Pyoto could ship by rail for $2 a box. But rail transport will require renting space at four regional warehouses-at 526.000 a year each. Inventory carrying cost with this system 14111 be IC percent of total annual saki dollars. Phillips prepared a spreadsheet to compare the cost of the two alternative physical chstribu-non systems.

a. If Prato Company expects to sell 20,000 boxes a year, what are the total physical disttibutica costs for each of the systems?

b. If Phillips can negotiate cheaper warehouse space for the rail option so that each warehouse costs only 320,000 per year. which physical distribution system has the knots( overall cost?

c. Prom's finance manager predicts that interest rates are likely to be lower thump the next mar-keting plan year and suggests that Tom Phillips use inventory carrying costs of 4 percent for air freight and 7.5 percent for railroads (with ware-house cost at 320.0)0 each). If interest rates are in fact Iowa, which alternative would you sag. gest! Why! For additional questions related to this problem. see Exercise 12-3 in the Lonning Aid Jon toe with Basic Ma-i/rung I Ith edition.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759245

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As