Question: This week we look at tailoring business models to existing conditions and different industry environments ( Not a taloring business as in sewing). But I thought that in starting a business, or in fact growing a business, you need to "stand out" from the crowd. You need to distinguish yourself and your business. So just how important then in your opinion, is tailoring the business models? Select a business that that either already exists. Show us why it is, or is not, important to tailor the models! Min or 250 plus words.