Question: This assignment will assess the following competencies:
1. Analyze effective marketing theories and principles, and 5. Appraise the effectiveness of various marketing strategies.
Directions: You are the marketing director of a fast food restaurant. Your company is expanding overseas and you have been asked to study the culture and customs of that country to determine how to best serve the population.
Your instructor will assign your teammates, the country and the fast food restaurant. Start the paper with a paragraph of the history of the country and a history of the fast food restaurant.
- Discuss key concerns about being successful in the country.
- What kinds of things are important to know?
- How might that foreign government affect your new venture? What type of government are you dealing with?
- What are the tax issues you may have to face?
- Are there regulations on food and food preparation?
- What role will culture and customs play?
- How might customer service differ?
- How might the country's views on Human Resources affect the opening and operations of your fast food restaurant?