(Answered) Question this assignment emphasizes two elements of the

Management Studies

Question: This assignment emphasizes two elements of the promotional mix: advertising and sales promotion.

Select a company to research that is different from the one you selected in Week 1 but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week 1.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies. Use speaker notes as a way to indicate what is spoken and to expand on the slide content you create. Notes should be notes, not a full script.

Answer the following questions in your presentation:

• How do the two selected companies' sales promotions and advertising compare?

• How do you think sales promotion is coordinated with advertising in these companies?

• What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?

Cite at least two references other than the course texts.

Format your presentation according to APA guidelines.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M93056787
Price:- $40

Verified Expert

Priced at $80 Now at $40, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question case studies are an important learning strategy in

Question: Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical ...

The objectives of the module are to enable students to be

The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...

Question please refresh your knowledge of chapter 6

Question: Please refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment. Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), an ...

In this assessment students are required to submit a

In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. Students will apply skills and knowledge to propose an IMC campaig ...

Quesiton watch the videob pinkberry and answer the

Quesiton: Watch the video,B Pinkberry, and answer the following questions: • How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer. • Determine the most viable t ...

Assignment - marketing essentialslearning outcomes -

Assignment - MARKETING ESSENTIALS Learning Outcomes - Explain the role of marketing and how it interrelates with other functional units of an organisation. Compare ways in which organisations use elements of the marketin ...

Question the consumer and business marketscenario

Question: The Consumer and Business Market Scenario Marketing As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager. Select one of the franchise companies below ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Questionsnbsp 1what variables need to be considered while

Questions: 1. What variables need to be considered while developing a list of potential countries? 2. Which market entry strategy you would suggest most suitable to enter into the global market? 3. Discuss at least thre ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert