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Question: This assignment consists of two (2) sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.

You have completed all of the necessary sections of your business plan and will now create a final draft. Use any / all feedback you have received to polish your plan to the point that you could confidently show it to investors and potential partners or customers.

Specifically your plan will not require the Development, Milestones, and Exit Plan section of the business plan.

Section 1: Business Plan (MS Word or equivalent)

Construct a ten to thirty (10-30) page business plan. Note: Twenty (20) pages are sufficient for most businesses.

1. Write a one to three (1-3) page executive summary for your business plan, in which you justify:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

Note: Read Chapters 4 and 18 of the course text Successful Business Plan . Use the plan preparation worksheets on pp. 58-61 and the sample executive summaries on pp. 62-66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.

2. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

• Executive Summary

• Company Description (Assignment 1)

• Industry Analysis and Trends ( Assignment 1 )

• Target Market ( Assignment 2 )

• Competition ( Assignment 2 )

• Strategic Position & Risk Assessment ( Assignment 1 )

• Marketing Plan & Sales Strategy ( Assignment 2 )

• Operations Plan ( Assignment 3 Part 1 )

• Technology Plan ( Assignment 3 Part 1 )

• Management & Organization ( Assignment 3 Part 1 )

• Ethics & Social Responsibility ( Assignment 3 Part 2)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92856728

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