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Question: Think about the snack-food industry. Research the industry using information provided on industry trade association Web sites.

Conduct an analysis of the industry using Porter's Five-Forces Model. Be sure to determine the strength of each of the forces. Are any of these forces driving change in the industry?

Discuss what you believe to be the key success factors for the snack-food industry. Determine if this industry is attractive for a new entrant using the attributes discussed above.

If you were entering this market, what type of snack food would you design? Why do you believe it would be successful?

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