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Question: Think about the following, or use whatever consumer research material is available to you, to define customer needs or requirements for the following:

a. A "good" college course

b. Toaster (or other home appliance of your choosing)

c. Cellulartelephone

d. Coffee mug for your car.

For each, define a corresponding set of physical or technical characteristics. Using the format of Figure 4.10, construct a house of quality matrix and show the relationship between the technical characteristics and customer require- ments. Use the matrix in each case to "design" or suggest what the ideal product or service would be like or look like.

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