Question: THEORITICAL DEGITAL BUSINESS MODEL

Strategist document for creating a digital business TO SALE AUTOMOBILE PRODUCTS IN AFRICA OCCIDENTAL

1) Importance and functions of SEO (search engine optimization), why designing a web for our business. How tocreate a strategy of interactivity with customers,. How can define the customer process on the web. Example: The usual process for those interested in a program of Training is as follows: Start + Program + Teaching staff + Price + Subscription

2) Why should we activate the different profiles of social networks. And why we design a strategy subscription on the website. A description of at least 3 examples of key content that interests the public that buys our products.

3) Why should we creat mail Marketing campaign for our business (the important of the MailChimp tool )

4) the Importance of Defining keywords or set of keywords based on the volume of Adwords searches and consistent with your business model. (Remember Long Tail model: many words with fewer visits better than few words with many visits )

5) Design a management plan on this document, to measure the results of our different campaigns using the tools: Google Analytics, Webmaster Tools and Google Adwords

6) The important of Designing a Digital Marketing plan with some actions: videos, content, a strategy of collaborators to get links to our page: bloggers, associations, suppliers, collaborators