Question the strategy of viral marketing gets customers to, Ask an Expert

Management Studies

Question: The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb on the bandwagon, and sometimes you get a cut if they buy something.101 Some might argue that that means you're seling out your friends (or at least selling to your friends) in exchange for a piece of the action. Others might say you're simply sharing the wealth with your buddies. Have you ever passed along names of your friends to a company or Web site? If so, what happened? How do you feel about this practice?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92676641

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