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Question: The following questions are based on the HBS GrupoTelevisa (GT) Case.

(a) Identify and describe the central problem facing GT? EXPLAIN your answer in detail.

(b) What arguments can you posit FOR and AGAINST GT's marketing attempts for its various products and services that include TV programs, radio programs, and magazines and publications, etc., in USA?

(c) Based on the assessment in (b) above, do you recommend GT entering the US market? Defend your position by offering suitable explanations.

(d) Based on the assumption that senior management may ask you to go ahead with entering the US market Even if you recommended AGAINST GT entering the US market, identify and discuss each of the following:

(i) What TARGET MARKET do you suggest that GT should pursue in the US? EXPLAIN your answer in detail.

(ii) What PRODUCT STRATEGY do you suggest that GT should pursue in the US market? EXPLAIN your answer in detail.

(iii) What PROMOTION STRATEGY do you suggest GT should pursue in the US market? EXPLAIN your answer in detail.

(iv) What PRICING STRATEGY do you suggest that GT should pursue in the US market? EXPLAIN your answer in detail. Why is pricing strategy very important with respect to the French Plan?

(e) What FOREIGN MARKET ENTRY STRATEGY do you suggest that GT should pursue in the US market? EXPLAIN your answer in detail.

Information related to above question is enclosed below:

Attachment:- HW3.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92856732

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