Question: The company is ESPN

Initial post: Continue to imagine you are a real analyst hired by your company. Think about what all your research has revealed to you. Based on what you now know about your company and brand, "reverse engineer" the purpose of your analysis and answer the following:

• What did your company need you to analyze? For instance, are they thinking of updating a marketing strategy? Creating a new customer outreach plan? Changing a target segment? Expanding or eliminating a product line? The reason is always future-oriented and always addresses what the company should do next.

• Why would you want to be very clear about this during your analysis process?

• For your report, what delivery methods do you think your client would prefer? Why? What are the advantages and disadvantages of this method?