Question: The business environment can pose many challenges to a firm engaging in international business. Some of these challenges stem from differences between home and host countries in areas such economic development, economic systems, political systems and cultural traditions. This assignment requires you to identify and research a company which is undertaking international business in a foreign country and facing challenges caused by differences in one of the above mentioned areas. Prepare, in no more than 2000 words, an essay that addresses the following:

• What was the particular challenge facing the company?

• What has been done by the company to cope with the challenge?

• How good or bad was the company in coping with the challenge?

• What could the company do to improve its practices in coping with the challenge?