Question: The Art and Science of Persuasion

Read Harnessing the Science of Persuasion(Cialdini, 2001). Consider this source as you complete the Assignment.

1. Part I: Examples

1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.

- Submit "Part I", a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.

2. Part II: A Social Psychological Analysis of _______

1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relatecharacteristics of the communicator, the message, and the target audience.

2. Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?

- Submit "Part II", structured as a paper and written in APA style.

The Art and Science of Persuasion paper

• Must include Parts I and II.

• Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style as