Question test screenings and tracking studies are examples, Ask an Expert

Management Studies

Question: Test screenings and tracking studies are examples of market research techniques used in the movie industry to create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.

Estimate a production company's potential market share.

Identify prospective nominees for industry awards such as the Oscars.

Identify possible story lines and/or plots for future movie ventures.

Reduce uncertainty and improve marketing actions.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92721247

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