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Question: Suppose you owned a jewelry store in Denton, Texas. You are considering opening a second store just like your cur-rent store. You are undecided on whether to locate the new store in another location in Denton, Texas, or in Birming-ham, Alabama. Why would you decide to have some mar-keting research done before making the decision? Should the research be conducted? What demographic data about Birmingham or Denton might be useful in making the decision?

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