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Question: Suppose that a researcher wanted to create a measure of media coverage of a candidate for office, and therefore created a set of coding rules to code words in newspaper articles as either "pro" or "con" toward the candidate. Instead of hiring students to implement these rules, however, the researcher used a computer to code the text, by counting the frequency with which certain words were mentioned in a series of articles. What would be the reliability of such a computer-driven measurement strategy, and why?

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