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Question: Studying how consumers shop, how they use a particular product or service, and how they dispose of the product when consumed is important for marketers. This information forms the basis of product strategy. Define the consumption system and identify the two upcoming product strategies that are affected by this knowledge. Be specific and provide relevant examples. (Hint: you might want to think about the relation between the product augmentation trend and differentiation/positioning strategies.)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92717938

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