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Question: Study the external environment of the firm you have previously selected for this project. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92674113

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