Question: Simplified Personal/Professional Branding Marketing Plan Marketing Yourself 2016
Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplace, determine their target market(s), and then create a set of reasonable objectives (goals) with an accompanying set of appropriate strategies and tactics to reach those objectives.
For this assignment, you will create a simplified marketing plan for your own personal and/or professional brand, i.e., "Brand You." This could in itself be a daunting task, but fortunately, most of this has already been completed by you for you in previous class assignments.
Your Simplified Personal/Professional Marketing Plan must include the following elements:
1. Plan introduction and duration. This is a brief introduction to the purpose of the plan, including the duration of its scope (e.g., 1 year, 3 years, or 5 years). The duration must be for at least one year.
2. Summary/synthesis of your personal raw materials. (This was accomplished as part of your Raw Materials Assessment.)
3. Market segment(s) that are to be targeted. (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) This section should include the following:
a) The potential target markets for your personal/professional brand.
b) Why these audiences are being targeted.
c) What the people in those segments desire in a person, employee, boss, etc., (that is, the attributes of the ideal candidate to be courted by that market segment).
d) You don't have to include all the segments that you mentioned in your Product/Audience Match assignment, only the one(s) that are applicable to this marketing plan.
4. Objectives/Goals for your brand. (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) List at least five clearly identified goals that have a measurable component and a time/deadline component. Delineate how each goal will be measured to ensure, eventually, that it has (or has not) been accomplished. You can have multiple-level objectives and combine this section with multiple-level strategies from the next section if desired. The key is that all objectives must lead you to your overall goal of winning the hearts of your target audience(s).
5. Strategies and tactics designed to reach the objectives. (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) Your strategies should have direct-line connections to the objectives they are designed to reach. As mentioned above (in Part 4), you can combine this section with the Objectives or leave it as a separate section. In either case, you must include a one-page figure/chart/image that depicts how the strategies and objectives are connected.
6. Marketing Plan Timeline. Create a timeline for your plan where you detail the start and end dates for each strategy and tactic. You must include a one-page figure/chart/image of the timeline. You can be as creative as you like to create the timeline.
Specific Formatting Instructions
• Compile all of the above parts into one document to upload to the Blackboard Assignment Dropbox.
• Please use single spacing and 12-point Times New Roman font for the text portions of the document.
• Use appropriate headings, subheadings, and spaces between sections, as well as proper grammar, spelling, etc.
• For any other elements, you can be as creative as you desire.
• Be sure to include the 1-page figure/chart/image that shows how your strategies are connected to your objectives.
• Be sure to include the 1-page figure/chart/image of your marketing plan timeline.