Question: Sales of retro trainer brands, food brands, board games, and even vehicles (such as the relaunch of Vespa in India) are all examples of the growth of nostalgia marketing. Nostalgia marketing taps into the memories of the consumer and sells them an idealized version of their past. According to Jannine LaSaleta at the Grenoble Ecole de Management in France, nostalgia marketing aims to provide consumers with a feeling of social connectedness.146 It makes them value money less and leads them to spend more freely. Nostalgia marketing can be applied to any stage in the consumers' life. It does not just mean that the marketing has to refer to products or services that the consumer associates with their childhood or adolescence. How do you think nostalgia marketing works? How might nostalgia marketing work for several markets at the same time?