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Management Studies

Question: Revising your definition

· Having completed this chapter, how would you define marketing?

· Compare this definition with the one that you were asked to make in Activity and comment on any changes.

Activity: Describing marketing

· Before reading this chapter, write some notes on what you understand ‘marketing' to be.

· Think of some recent purchases, and consider the different ways in which you came across ‘marketing' before, during or after your purchase.

· Keep your notes safe as you will use them again at the end of this chapter.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92305074

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