Question: Review all the articles and videos for this week.

Write a 4- to 6-page paper in which you discuss the possibility of using at least three of the ideas below for your new brand. Some of these ideas might work for the new brand, whereas others do not fit your particular marketing plan needs.

• Implementing a strategic alliance with a known brand in a cobranding program that can quickly add value and awareness to the new or small brand

• Developing a loyalty program to grow repeat business

• Using social media to reach the connected generation, which can include storytelling

• Producing private label products for retailers

• Using cause marketing to build the brand's image

• Using the Internet to sell the new product

• Selling the products beyond U.S. borders

Explain who is served by each program. Define the consumer group served, but if the program goes beyond this group and serves a broader social need, then explain the desired reach for these added groups.

Support your paper with a minimum of two references from reputable sources.