(Answered) Question requirements your written submission should not

Management Studies

Question: Requirements: Your written submission should NOT exceed two (2) double-spaced pages

Use standard 8.5" by 11" size, double-spaced, 11- or 12-point font of your choice, and appropriate margins

1) READ: CASE: "Trap-Ease America: The Big Cheese of Mousetraps"(Attached)

2) WRITE: ANSWER QUESTIONS: 1, 2, and 3 (BELOW)

QUESTIONS (Answer ALL 3 Questions):

1) Has Martha identified the best target market for Trap-Ease? What other market segment(s) could - or should - Trap-Ease target?

2) Who is Trap-Ease's competition? What competitive advantages do they have versus Trap-Ease?

3) How has the company positioned their Trap-Ease product for the chosen target market? Could it position the product in other ways?

Information related to above question is enclosed below:

Attachment:- MKTG2101CASE--TRAP-EASEAMERICA.rar

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92713828
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