A&A is a company that is going through a series of transitions as markets and consumer preferences change. Assume that you have been appointed CEO of A&A. Operate as a transformational leader and develop a new vision for A&A that defines its future, spurs innovation, and energizes product development teams.

Specifically:

Question 1: Write a vision statement and explain why it is transformational. The vision statement should be human and written in a human voice. Important note: A wordsmithed PR type of vision statement that is full of jargon and stilted language will result in very low grade. Phrases like "best of breed," "world-class organization," and "company of choice" are a sure sign that you are on the wrong path and need to rethink.

Question 2: Explain how the vision that you have developed can be used to guide and motivate product development teams. How will it inspire others team leaders and team members?