(Answered) Question read the case wu k 2016 uber vs didi the race for

Management Studies

Question: Read the Case: Wu, K. (2016) "Uber vs. Didi: The Race for China's Ride-hailing Market" Insead. and answer the question:

- How did Uber balance global standardization and local adaptation in China? Evaluate the initiatives/products Uber developed in China? credit, limit your answer to 250

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Marketing Management, Management Studies

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