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Question: Read the article and perform the following:

Article: The Future of Shopping (By Darrell K. Rigby)

(a) summarize the article

(b) discuss the article applying at least two of the assigned readings.

See below-and the relevant concepts covered in class. Three and a half double spaced pages in MS Word form. Please cite which articles used in the paper.

The topic t cover is either Industry Analysis or Competitive Advantage.

Articles: 1. Looking inside for competitive advantage (By Jay B. Barney)

2. Competing on Resources (By David J. Collis and Cynthia A. Montgomery)

3. Substainable Advantage (By Pankaj Ghemawat)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92788341

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