Question: Qualitative Approaches to Research

For the qualitative article you selected in this unit's studies, in the Library Search section, address the following:

• Identify whether a generic qualitative approach or a phenomenological approach was used, and describe the characteristics of the research that provide evidence to support the identification.

• Identify the key phenomena under investigation.

• Describe the data collection process, including the role of the researcher.

• Describe the qualitative approach to analyzing the data in this study.

• Evaluate the scientific merit of the selected approach. How did the approach used, either phenomenology or generic qualitative, help the researcher answer the research question? How might you have designed this study differently?

• Post the persistent link for the article in your response

Article: Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention (by Jack K. Ito, Ce´leste M. Brotheridge and Kathie McFarland)