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Purpose a brief, written proposal to the executive management team explaining your potential choice (or choices) for acquisition - General Motors (the parent) KIA (potential target). Overview of potential acquisition and why it makes sense to the parent. This is the "what, who, where, why, potentially and when, how". You will want to suppose several factors including your industry as a entire and the present and expected economic climate.

Industry Overview

1. Determine the size of the industry?

2. Evaluate the industry segmented?

3. Determine the industry's projected growth and profitability?

4. Determine are the factors affecting profitability and growth?

5. What are the trends in the number of competitors and their size, distribution, product innovation, finances, product liability and regulation?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9718807

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