Question: Project Goal: To create a direct marketing campaign for a specific company product combination; the campaign will include: A report supporting your logic; sample copy, campaign details and implementation plan.
Course Objectives Supported by This Assignment:
(a) Understand the relationship of marketing with other business disciplines within a company (Your Marketing campaign should support company goals, strategies and brand)
(b) Use the case analysis method to resolve problems in direct marketing
(The problem you will be solving is the development of a direct marketing campaign that will support the marketing communications strategy, brand and corporate strategies)
Project Components: Idea → Plan → Action
General Instructions: 1. Choose your group members. 2 - 4 members are suggested. You may choose to do the assignment as an individual; however, the assignment components will remain the same.
2. Choose a creative group/ advertising agency name and design a logo. Your agency should specialize in direct marketing.
3. Choose a Company and product already marketed by the company.
4. Create a direct marketing campaign with the tools you think most specifically compliments their other marketing targets and media choices.
5. There will be no oral presentation; your "Pitch" will be in the form of a PowerPoint or you may record a video.
6. Due Dates: Draft November 15, 2017; Final December 6, 2017