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Management Studies

Question: Product: 1 page for section; add the charts & graphs to the appendixes

- Points of difference of your new/revised product or service

- Unique product quality, attributes and benefits to target market

- Consider branding the potential impact on other products in the portfolio

Pricing: 2 pages

- Pricing strategy

- Specific price for the new/revised product/service

- Demonstrate pricing is consistent with company brand equity & product's positioning

Promotion: 4 pages

- Choose a combination of promotion mix elements and explain WHY they are appropriate

- Provide detailed information about the message conveyed via EACH ELEMENT CHOSEN

- Describe how the promotion mix is integrated: all elements reinforcing each other (consistency & complementarity)

Place: 2 pages

- Describe your recommended distribution strategy; show its consistency with target market

- Demonstrate distribution is consistent with product positioning

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92789616

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