Question: Prepare a 5-6 double-spaced page written analysis of the case study, based upon questions in the word document. will be given specific questions to answer in the paper. Papers should include analysis of marketing metrics and financial implications. Should not recap case facts in paper and should focus on the issues posed in the questions.

Ps: do not do it in question-answers form. Just include answers in the analysis.

1. In your estimation, is the Paywall working? Is it accomplishing the business goal?

2. How would you evaluate the current Paywall compared to the two prior ones?

3. Do you think it is appropriate compared to the Financial Times or the Wall Street Journal? What about local newspapers like the Boston Globe?

4. Why are newspapers in trouble?

5. What is the goal of the Times in creating the Paywall? How are they creating value for both readers and advertisers?

6. How should the Times manage the transition from print to digital?

7. Do you think they ever be viable as all digital? If so, when?

Article: The New York Times Paywall (By Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee)