Question: Prentend you are working for Sony and you need to create a business plan for Playstation 4

Marketing Plan

Table of Contents

1. Executive Summary (last)(E)

2. Introduction (E)

3. Situational Analysis ( Sol )

3.1 Mission Statement (JER)

3.2 PEST Analysis ( include enviromental ) (Sol)

3.3 Competitive Situation (Sol)

4. SWOT Analysis (Jerry)

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5. Marketing (Don)

5.1 Sales -3 years

5.2 Product - SMART

- To reduce the cost of the formula by x%.

5.3 Price

- To keep pricing the same.

- Place

5.4 Promotion

- Advertising ( Sol )

- Consumer Promotion ( DON )

- References