Question: Please write Your Project Executive Summary and Letter of Transmittal behalf on this proposal?

Internet has become the part of everybody's life. With the rapid increase in the use of smart phones and the adoption of high technology in the different types of businesses has made it clear that today everything is done through internet. In other words, people love to use internet for doing several tasks like shopping, paying bills, getting their bank details and businesses. It does not depend upon the size of the business; internet can be used for the exposure of small to large business organization. (Lake, 2014)It is vital way to expose the business and target the audience through the use of internet. Internet is a less expensive way than the traditional marketing strategies to attract the more audience towards the business in order to achieve the desired goal of organization. A full internet marketing plan will help to promote the business more than the traditional advertising methods. There are several internet marketing companies which can help an individual to prepare a full fledge internet marketing plan for the company in order to enlarge the company using internet. There are several benefits of making the business online.

Benefits

- Cheaper and more flexible than offline advertising: - It saves money and time and people can change their advertisement as per their requirement. It is much easier and efficient manner for promoting the business. It is also very simple to make changes as it does not require the permission from the third person. It also provides a mean to promote the business which can be accessible for the long time.

- 24/7 Presence: - There are multiple benefits of doing an online business as there is no time restriction for running a successful business. As internet is available 24/7 to the customer and company does not need to worry about the customer's demand as whole information related to the products is provided to the customers online and there is no scope of losing customers in case of online business. (Mehwishworld.typepad.com, 2010)It will also prove helpful for the customers as it saves their travelling cost and time for buying their desired product.

- Offer convenience: - It offers much convenience to the customers also which in turn increase the customer's satisfaction from the company and company can retain its customers by providing them the high quality of services. People will prefer to buy things online as it will save their traveling cost and time. Moreover, people will not like to stand in queue in order to buy something directly by visiting the company.

- Standardize Sales Performance: - The internet marketing plan will help to standardize the sales performance. This will also allow the company to grab the more customers than offline businesses. This will also allow setting targets for the sales performance and employees should try their level best to attract more customers towards the website in order to meet the company's desired goals.

- Improve Credibility: - The internet marketing plan will help the company to increase the credibility as it can retain the customers by providing them complete details about the company, its rules and aims. This will also help to win the customer's trust by fulfilling their desired requirements.

- Growth Opportunity: - internet marketing plan provides more ways to grow the business successfully. As website provides complete information about the company, revenue total sales and its profit to the investors as well as customers. This will also help the company to get the feedback from the customers which will help the company to improve its services.

- Two way communication marketing: - Using internet, business will get the feedback quickly from its customers and customers can also provide some suggestions to the company for improving the services or products. (Isenmann & Lenz, 2002) This will help both company as well as customers to understand each other better.

- Cheap market Research: - Market research will help the business to get the information about the customers and competitors. Moreover, company can improve its business aspects and develop different competitor strategies by using the market research. A company can obtain complete knowledge about customer's need and interest with the help of market research.