Question: Please read the case Emotiv Systems (available in the readings packet you purchased from Harvard) and answer the following questions. These are open ended questions. Think through before answering. The answers are due 24 hours before the start of the class where this case will be discussed. You will not be able to see other students' responses till you post your answers. Please answer the questions in full. There is no page limit. Once you post the response you will not be able to edit it or delete it.

1. What are the mains issues keeping Tan Le awake at night?

2. What are the various applications where Emotive head set can be used? (examples: Market research, medical)

3. Please describe the characteristics of the PC gaming segment? (please highlight all the characteristics of this segment)

4. What are the characteristics of the Sony PS3 marketi?

5. What are the characteristics of the Nintendo market?

6. What are the characteristics of the Microsoft Xbox market?

7. What are the advantages and disadvantages of the PC market (a thorough answer is required to get credit)

8. What are the advantages and disadvantages of the Console markets (a thorough answer is required to get credit)

9. Which segment will you recommend? Why?

10. How should Tan Le distribute her head sets? Why?

11. What will be your suggestions on pricing the product?

Article: Emotiv Systems Inc.: It's the Thoughts that Count (By Elie Ofek, Jason Riis and Paul Hamilton)