(Answered) Question please help with answer and keep answer within 3-4

Management Studies

Question: Please help with answer and keep answer within 3-4 paragraph:

Have a look at the collegiate edition launched by Keurig.

In your opinion, what is the target market for this product? (Refer to some of our typical segmentation variables such as demographics, psychographics, behaviors, values, and attitudes). What are the unique benefits offered by this product (if any)?

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Marketing Management, Management Studies

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