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Question: Please answer the following questions using the attached article and excel spreadsheet. Each report should not exceed three typed, double (or single and a half) spaced pages.

(a) Evaluate the strength of Porter's Six Forces in the Industry where Crown competes. You do not have to pick all possible dimensions associated with each force; just the ones you perceive as being more important. Overall, do you assess the industry forces to be strong or weak?

(b) Choose and briefly discuss two examples of Crown's strategy aimed at mitigating the impact of the six forces. Try to pick instances where the strategy addresses multiple forces.

Article: Crown Cork & Seal in 1989 (By Stephen P. Bradley)

Information related to above question is enclosed below:

Attachment:- 78953603.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92782711
  • Price:- $45

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