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Question: Part one: • How much control does a marketer have over these environmental forces?

• In your own words, explain why marketing is important to our global economy.

• Explain the pyramid of corporate social responsibility, and for each dimension use a real-world example

Part two: • As discussed in the text, explain the major components of strategic planning process.

• How are these components related?

• Discuss the steps that Brenda Stoltz (author of the article) suggested marketers should take to plan successful marketing strategies

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Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92742030
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