Question: Part 1: This Assignment requires you to complete the marketing and sales section of your plan

Assignment checklist:

5.1 Growth Strategy intended from marketing efforts

Market penetration strategy

Growth strategy for building the business

Channels of distribution

5.2 SALES STRATEGY

Sales force strategy

Sales activities

5.3 Communication Strategy

Internet Strategy (from the text)

Tracking ROI from website

Discuss how you will assure ethical practices are being used in your marketing and selling efforts.

Part 2: In this Assignment, you will write the personnel plan for your company, focusing on the short, medium, and longer terms. Think carefully about your company's growth when devising your personnel needs.

Assignment checklist:

Write the management and personnel plan . The writing will focus on the responsibilities of each member of the team in the short, medium, and long terms.

Part 3: You will craft the heart of your financial projections by focusing on the Profit and Loss Statement projected over the next three years. Along with this, you will discuss the logic you used to estimate your sales

Part 4: You will devise a three-year projection of your cash flow analysis and balance sheet for your business. Assure that these statements integrate with the P&L you did in Unit 8. You will also use the information you have collected to do a breakeven analysis.

Complete the Cash Flow Analysis

Complete the Balance Sheet

Complete the Break Even Analysis

Complete the assumptions that back up your analyses

Part 5: An Internet presence has become critical to a firm's marketing success. The firm or brand's website, website customer involvement, and how the firm addresses social media have increasingly become critical to a firm's overall marketing efforts and bottom-line success.

Discuss and explain your responses:

How do you plan to use the Internet to get your company noticed in the sea of Internet sites and stores?

How much money will you be investing in your Internet presence?

How will that money be allocated?

What metrics will you use to determine your website effectiveness and reach?